Scoring models for marketing and sales campaigns
Full support and automation in end-to-end campaign management
Interactive offer-product set personalized at the level of each customer
Annual budget planning and long-term optimization
We are entrepreneurs who, after many successful projects in Sales, Marketing, and IT, decided to start our own startup.
After obtaining funding for our research and development project in collaboration with the National Centre for Research and Development, we launched the development of the CampSys system in March 2021.
CampSys is an innovative IT system optimizing customer management processes, particularly marketing and sales campaigns. The system consists of 4 modules: SCORE, CAMPAIGN, NBO, and FORECAST, addressing the needs of the largest organizations in the area of customer value management.
The aim of the CampSys project was to create innovative tools in the area of campaign and customer value management using the latest advancements in algorithmics and machine learning.
The project is aimed at large corporations, non-governmental organizations, local government units, and all those who conduct marketing or informational campaigns.
The total value of the project amounts to 5,980,467.94 PLN, with funding from the European Union of 4,824,116.00 PLN.
The project lasted from 01/03/2021 to 31/10/2023, and the three-year sustainability period began on 16/04/2024.
Have you ever wondered how to effectively conduct sales campaigns? Our CampSys modeling service will help. How does it work?
First, we determine which predictive analytics model is best for you.
Second, you provide us with data describing the historical behavior of your customers and the results of past campaigns. This data lets the model learn to recognize patterns and calculate your customers' propensity to buy.
Then you send us your target customer base and the CampSys model tells you who to contact. You choose the indicated clients and launch the campaign, expecting results several times higher than before.
Over 15 years of experience in managerial positions in Sales, Marketing and Customer Value Management.
Over 15 years of experience in designing and implementing IT systems in the telecommunications industry.
Over 20 years of experience in algorithmics as well as designing and optimizing advanced database solutions.
Over 20 years of experience in software engineering as well as server and ICT networks management.